Shelby's notes:
The Medium is the Message!
The way it appears to you, the "ratio among the perceptions" changes each time we view the message.

How does experience, the message, lodge within our inner life?

The electric technology is within the gates of the Gutenberg technology, yet we are unable to see this. Electric technology is simultaneous and instantaneous. Intuitive reasoning?

US is an Enlightenment nation, ideas based on the technology of the printing press. So what does this new technology (i.e. electric) mean for new development?

Is the technology just a medium, or is it the message?
People reason with their emotions as well. What is the message? As human beings we desire extensions of our perceptions.

So what? If you can see why the medium matters, then you can think more clearly and usefully about where you are in an experience. The medium is not a manipulation, but a window.

"The effects of technology do not occur at the level of opinions or concepts, but alter sense ratios or patterns of perception steadily and without any resistance."

When we invent something, it represents what we want, which represents what we are, which will then change because of new inventions.
As we reinvent a tool, the tool reinvents us.

We will end up as the victims of technology instead of its master.
The mode of symbolic representation we choose is also symbolic.

Quotes:
William Blake: English Romantic Poet
John Ruskin: book on modern painters, Gothic as a means of breaking open perception
Coleridge: Romantic poet
Michael Polanyi: scientist, economist,
Robert Louis Stevenson: author
Samuel Johnson: English author, lexicographer
Leo Lowenthal: sociologist
Alfred North Whitehead: English mathematician and philosopher
Edgar Allen Poe: poet
T.S. Eliot: poet
G.H. Bantock: author, educational theorist
James Joyce: author

Associates:
James Joyce: Ulysses author
Pope: English poet
Rimbaud: French Poet
Proust: French prose
Adam Smith: economist
John Stuart Mills: author, philosopher
Bishop Barkley: philosopher, author
Patrick Cruttwell: literary scholar